{"id":1237,"date":"2026-01-30T10:11:50","date_gmt":"2026-01-30T09:11:50","guid":{"rendered":"https:\/\/projectesambequilibri.com\/?p=1237"},"modified":"2026-02-03T20:10:37","modified_gmt":"2026-02-03T19:10:37","slug":"porreres-campanya-de-comunicacion-para-reforzar-el-producto-local","status":"publish","type":"post","link":"https:\/\/projectesambequilibri.com\/es\/porreres-campanya-de-comunicacion-para-reforzar-el-producto-local\/","title":{"rendered":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb30px||30px||true|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb85%\u00bb width_phone=\u00bb85%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb23px||2.2%||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_font_size=\u00bb27px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bb&#8211;et_global_heading_font|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#102D3E\u00bb header_font_size=\u00bb40px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb text_font_size_tablet=\u00bb25px\u00bb text_font_size_phone=\u00bb23px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb40px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb inline_fonts=\u00bbGeorgia\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Projectes <span style=\"font-size: x-large;\"><em><span style=\"font-family: Georgia; font-weight: normal;\">amb<\/span><\/em><\/span> Equilibri<\/p>\n<p>[\/et_pb_text][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb&#8211;et_global_body_font||||||||\u00bb title_font_size=\u00bb45px\u00bb title_letter_spacing=\u00bb-1px\u00bb custom_margin=\u00bb10px||||false|false\u00bb custom_padding=\u00bb|20%|||false|false\u00bb custom_padding_tablet=\u00bb|0%|||false|false\u00bb custom_padding_phone=\u00bb|0%|||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0&#8243; title_font_size_tablet=\u00bb40px\u00bb title_font_size_phone=\u00bb30px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(239,233,217,0.5)\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|10%|||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb border_width_top=\u00bb1px\u00bb border_width_bottom=\u00bb1px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||30px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb23px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb|30px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>El reto<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|10%|||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En Porreres existe la necesidad de <strong data-start=\"284\" data-end=\"410\">reforzar la visibilidad y la identidad del municipio como un espacio de producto local de calidad y de dinamismo econ\u00f3mico<\/strong>, conectando a productores, comercios y ciudadan\u00eda en torno a un relato coherente y compartido. La campa\u00f1a surge con el objetivo de <strong data-start=\"542\" data-end=\"580\">fomentar las compras de proximidad<\/strong>, <strong data-start=\"582\" data-end=\"618\">poner en valor el comercio local<\/strong> y <strong data-start=\"621\" data-end=\"674\">generar actividad econ\u00f3mica real en el territorio<\/strong>, articulando mensajes y acciones que refuercen la percepci\u00f3n de Porreres como un lugar donde el consumo local tiene un impacto directo en la vida comunitaria y la econom\u00eda del pueblo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|10%|||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb border_width_bottom=\u00bb1px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||30px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb23px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb|30px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La intervenci\u00f3n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|10%|||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"927\" data-end=\"1290\">Para responder a este reto, la campa\u00f1a articula una <strong data-start=\"979\" data-end=\"1034\">estrategia de comunicaci\u00f3n y dinamizaci\u00f3n colectiva<\/strong> que integra al ayuntamiento, asociaciones de comercio y agentes locales para <strong data-start=\"1112\" data-end=\"1251\">promocionar el producto de proximidad, fomentar las compras en los comercios adheridos y reforzar la cohesi\u00f3n del tejido socioecon\u00f3mico<\/strong>.<\/p>\n<p><\/p>\n<p data-start=\"1292\" data-end=\"1316\">La intervenci\u00f3n combina:<\/p>\n<p><\/p>\n<ul data-start=\"1318\" data-end=\"2068\">\n<li data-start=\"1318\" data-end=\"1457\">\n<p data-start=\"1320\" data-end=\"1457\"><strong data-start=\"1320\" data-end=\"1370\">Definici\u00f3n de mensajes y narrativa territorial<\/strong> que destacan la importancia del comercio local y su contribuci\u00f3n social y econ\u00f3mica.<\/p>\n<\/li>\n<li data-start=\"1458\" data-end=\"1620\">\n<p data-start=\"1460\" data-end=\"1620\"><strong data-start=\"1460\" data-end=\"1497\">Difusi\u00f3n de contenidos multicanal<\/strong>, con presencia en redes sociales y materiales informativos que ponen en valor a los productores y comercios de Porreres.<\/p>\n<\/li>\n<li data-start=\"1621\" data-end=\"1814\">\n<p data-start=\"1623\" data-end=\"1814\"><strong data-start=\"1623\" data-end=\"1669\">Colaboraci\u00f3n institucional y participativa<\/strong>, apoyando a los comercios en la adhesi\u00f3n a la campa\u00f1a y facilitando herramientas para visibilizar la iniciativa entre residentes y visitantes.<\/p>\n<\/li>\n<li data-start=\"1815\" data-end=\"2068\">\n<p data-start=\"1817\" data-end=\"2068\"><strong data-start=\"1817\" data-end=\"1856\">Mec\u00e1nica de participaci\u00f3n ciudadana<\/strong> mediante registro de tickets de compra para participar en sorteos de vales y productos locales, asegurando que los premios solo se pueden canjear en los comercios adheridos.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|10%|||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb border_width_bottom=\u00bb1px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||30px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb23px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb|30px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Gal<img decoding=\"async\" src=\"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-9-300x240.jpg\" \/>er\u00eda d\u2019imatges<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(239,233,217,0.5)\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|10%|||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb border_width_bottom=\u00bb1px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||30px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb23px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb|30px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Los resultados<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|10%|||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb|0%|||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"2094\" data-end=\"2266\">La campa\u00f1a est\u00e1 en curso y ya <strong data-start=\"2124\" data-end=\"2210\">impulsa la presencia y participaci\u00f3n del tejido comercial y productivo de Porreres<\/strong>. Entre los resultados observables hasta ahora destacan:<\/p>\n<p><\/p>\n<p data-start=\"2268\" data-end=\"3082\"><span data-start=\"2271\" data-end=\"2322\">&#8211;<\/span><strong data-start=\"2271\" data-end=\"2322\">Mayor presencia comunicativa del comercio local<\/strong> con mensajes coherentes que refuerzan su importancia dentro de la comunidad.<br data-start=\"2399\" data-end=\"2402\" \/><span data-start=\"2405\" data-end=\"2451\">&#8211;<\/span><strong data-start=\"2405\" data-end=\"2451\">Elevada participaci\u00f3n de comercios locales<\/strong>, con alrededor de cincuenta establecimientos adheridos gratuitamente a la campa\u00f1a y compromiso activo con la iniciativa. <br data-start=\"2610\" data-end=\"2613\" \/><strong data-start=\"2616\" data-end=\"2678\">-Participaci\u00f3n ciudadana creciente en la din\u00e1mica de compra<\/strong> de proximidad a trav\u00e9s de registros de tickets para participar en los sorteos.<br data-start=\"2757\" data-end=\"2760\" \/><span data-start=\"2763\" data-end=\"2869\">&#8211;<\/span><strong data-start=\"2763\" data-end=\"2869\">Consolidaci\u00f3n de colaboraci\u00f3n entre administraci\u00f3n local, asociaciones de comercio y tejido productivo<\/strong>, generando impulsos conjuntos que fortalecen el relato comunitario y econ\u00f3mico.<br data-start=\"2949\" data-end=\"2952\" \/><span data-start=\"2955\" data-end=\"2996\">&#8211;<\/span><strong data-start=\"2955\" data-end=\"2996\">Generaci\u00f3n de contenido y visibilidad<\/strong> que dinamiza tanto la presencia digital del municipio como su reconocimiento local.<\/p>\n<p><\/p>\n<p data-start=\"3084\" data-end=\"3228\">Els resultats mostren una <strong data-start=\"3110\" data-end=\"3158\">dinamitzaci\u00f3 activa del comer\u00e7 de proximitat<\/strong> i de la percepci\u00f3 del valor social i econ\u00f2mic de consumir a Porreres.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb85%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb|10%|||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb border_width_bottom=\u00bb1px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||30px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_font_size=\u00bb23px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb|30px|||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El impacto<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|10%|||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"3251\" data-end=\"3541\">La campa\u00f1a <strong data-start=\"3262\" data-end=\"3327\">genera un impacto tangible en la dinamizaci\u00f3n econ\u00f3mica local<\/strong>, al incentivar el consumo en comercios de proximidad y hacer que los premios reviertan directamente en la econom\u00eda del municipio (los vales solo pueden canjearse en comercios adheridos). Este enfoque contribuye a:<\/p>\n<p><\/p>\n<ul data-start=\"3543\" data-end=\"4206\">\n<li data-start=\"3543\" data-end=\"3657\">\n<p data-start=\"3545\" data-end=\"3657\"><strong data-start=\"3545\" data-end=\"3589\">Reforzar el sentimiento de orgullo local<\/strong> y de identidad comunitaria entre residentes y agentes econ\u00f3micos.<\/p>\n<\/li>\n<li data-start=\"3658\" data-end=\"3814\">\n<p data-start=\"3660\" data-end=\"3814\"><strong data-start=\"3660\" data-end=\"3727\">Fomentar un consumo m\u00e1s consciente y arraigado en el territorio<\/strong>, vinculando el acto de comprar con el apoyo al producte i al teixit comercial local.<\/p>\n<\/li>\n<li data-start=\"3815\" data-end=\"3981\">\n<p data-start=\"3817\" data-end=\"3981\"><strong data-start=\"3817\" data-end=\"3899\">Apoyar la continuidad y competitividad de los peque\u00f1os comercios y productores<\/strong>, generando actividad econ\u00f3mica que circula \u00edntegramente dentro de la comunidad.<\/p>\n<\/li>\n<li data-start=\"3982\" data-end=\"4206\">\n<p data-start=\"3984\" data-end=\"4206\"><strong data-start=\"3984\" data-end=\"4028\">Estimular el tejido socioecon\u00f3mico local<\/strong>, promoviendo una econom\u00eda m\u00e1s resiliente i sostenible que vincula la comunicaci\u00f3n estrat\u00e9gica con un impulso econ\u00f3mico real en el municipi.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan \u00abPorreres sembrando futuros, recogiendo identidad\u00bb.<\/p>\n","protected":false},"author":4,"featured_media":1304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38,1],"tags":[],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan &quot;Porreres sembrando futuros, recogiendo identidad&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan &quot;Porreres sembrando futuros, recogiendo identidad&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Projectes amb Equilibri\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T09:11:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T19:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Bartra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Bartra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/\"},\"author\":{\"name\":\"Clara Bartra\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/#\\\/schema\\\/person\\\/5e0a888afcbc3ab8cc5eca503e05c555\"},\"headline\":\"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local\",\"datePublished\":\"2026-01-30T09:11:50+00:00\",\"dateModified\":\"2026-02-03T19:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/\"},\"wordCount\":1625,\"image\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/projectesambequilibri.com\\\/wp-content\\\/uploads\\\/Diseno-sin-titulo-8-1.jpg\",\"articleSection\":[\"Sense categoria\",\"Sin categorizar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/\",\"url\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/\",\"name\":\"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/projectesambequilibri.com\\\/wp-content\\\/uploads\\\/Diseno-sin-titulo-8-1.jpg\",\"datePublished\":\"2026-01-30T09:11:50+00:00\",\"dateModified\":\"2026-02-03T19:10:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/#\\\/schema\\\/person\\\/5e0a888afcbc3ab8cc5eca503e05c555\"},\"description\":\"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan \\\"Porreres sembrando futuros, recogiendo identidad\\\".\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#primaryimage\",\"url\":\"https:\\\/\\\/projectesambequilibri.com\\\/wp-content\\\/uploads\\\/Diseno-sin-titulo-8-1.jpg\",\"contentUrl\":\"https:\\\/\\\/projectesambequilibri.com\\\/wp-content\\\/uploads\\\/Diseno-sin-titulo-8-1.jpg\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/porreres-futur-identitat-comunicacio-producte-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/projectesambequilibri.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/#website\",\"url\":\"https:\\\/\\\/projectesambequilibri.com\\\/\",\"name\":\"Projectes amb Equilibri\",\"description\":\"Consultoria de Desenvolupament Sostenible\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/projectesambequilibri.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/projectesambequilibri.com\\\/#\\\/schema\\\/person\\\/5e0a888afcbc3ab8cc5eca503e05c555\",\"name\":\"Clara Bartra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g\",\"caption\":\"Clara Bartra\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri","description":"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan \"Porreres sembrando futuros, recogiendo identidad\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/","og_locale":"es_ES","og_type":"article","og_title":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri","og_description":"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan \"Porreres sembrando futuros, recogiendo identidad\".","og_url":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/","og_site_name":"Projectes amb Equilibri","article_published_time":"2026-01-30T09:11:50+00:00","article_modified_time":"2026-02-03T19:10:37+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg","type":"image\/jpeg"}],"author":"Clara Bartra","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Bartra","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#article","isPartOf":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/"},"author":{"name":"Clara Bartra","@id":"https:\/\/projectesambequilibri.com\/#\/schema\/person\/5e0a888afcbc3ab8cc5eca503e05c555"},"headline":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local","datePublished":"2026-01-30T09:11:50+00:00","dateModified":"2026-02-03T19:10:37+00:00","mainEntityOfPage":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/"},"wordCount":1625,"image":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#primaryimage"},"thumbnailUrl":"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg","articleSection":["Sense categoria","Sin categorizar"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/","url":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/","name":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local - Projectes amb Equilibri","isPartOf":{"@id":"https:\/\/projectesambequilibri.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#primaryimage"},"image":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#primaryimage"},"thumbnailUrl":"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg","datePublished":"2026-01-30T09:11:50+00:00","dateModified":"2026-02-03T19:10:37+00:00","author":{"@id":"https:\/\/projectesambequilibri.com\/#\/schema\/person\/5e0a888afcbc3ab8cc5eca503e05c555"},"description":"Campa\u00f1a de comunicaci\u00f3n para dar visibilidad al producto local de Porreres bajo el eslogan \"Porreres sembrando futuros, recogiendo identidad\".","breadcrumb":{"@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#primaryimage","url":"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg","contentUrl":"https:\/\/projectesambequilibri.com\/wp-content\/uploads\/Diseno-sin-titulo-8-1.jpg","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/projectesambequilibri.com\/porreres-futur-identitat-comunicacio-producte-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/projectesambequilibri.com\/es\/"},{"@type":"ListItem","position":2,"name":"Porreres, Campa\u00f1a de Comunicaci\u00f3n para reforzar el producto local"}]},{"@type":"WebSite","@id":"https:\/\/projectesambequilibri.com\/#website","url":"https:\/\/projectesambequilibri.com\/","name":"Projectes amb Equilibri","description":"Consultoria de Desenvolupament Sostenible","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/projectesambequilibri.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/projectesambequilibri.com\/#\/schema\/person\/5e0a888afcbc3ab8cc5eca503e05c555","name":"Clara Bartra","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/720ca58a633234fd07b6b2ebfe27e5763286e4b2ee824159a3ce255b655af07a?s=96&d=mm&r=g","caption":"Clara Bartra"}}]}},"_links":{"self":[{"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/posts\/1237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":40,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1319,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/media\/1304"}],"wp:attachment":[{"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projectesambequilibri.com\/es\/wp-json\/wp\/v2\/tags?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}